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What is professional / industrial experience?
- Experience gained from working in the design industry or work that is design related that is practiced outside college. This can be gained from part time work, freelance commisioned work to short internships.
- Contributing towards part of a design process in a industrial workign environment.
- Get in contact contact with practicing designers - collaborative or simply overseeing their work process.
- Getting feedback from professional designers.
- Having an idea of professional design practice and being aware of what the industry is like.

Why is professional / industrial experience important as part of PPD?
- Offers you an insight into what/ where you could be after your degree.
- Allows you to reflect on your own work in comparison to what is expected in the industry.
- Knowing how to work/ communicate with your clients ( people with no design background) and other designers.
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How do you gain professional / industrial experience and what form does it take?
- Attending guest lectures.
- Speaking and getting in contact with practicing designers.
- Arrange for short internships at the relevant design agencies.
- Getting hold of some freelance work and actually learning from doing.
- Collaborate with other creatives and getting your work out there.
- Entering design competitions eg, YNC, D&AD, Computer Arts etc.

What should you aim to gain from professional / industrial experience?
- A better understanding of who you are as a designer, what your strengths and weaknesses etc.
- An idea of how the design industry works, things from how to get work, promote yourself to something like pitching your idea requires experience and an understanding on how to apply yourself as a designer.
- A clearer idea of your career path and what specialist area you would like to pursue.
- Contacts - people you may get back in touch with for collaboration or for reference.
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